Off the official calendar: Olivier Theyskens launches his new house Boloria (founded in 2025, backed by We Are One World, the Belgian parent company of Tomorrowland) with a first SS 2027 show in the darkened hall of the Lycée Carnot, on the eve of the opening of couture week. Narrative campaign by Willy Vanderperre beforehand.
Line-up : Olivier Theyskens
Boloria (founded in Antwerp in 2025), creative direction by Olivier Theyskens, backed by Weareone.world (the Beers brothers, Tomorrowland)
No charity event or tables to buy: a private show for a very small group (specialist press and professionals, no celebrities or influencers). Realistic route: become a client — the boloria.com e-shop is live — then reach out via info@boloria.com to request client access to future shows; press accreditation via press@boloria.com. No concierge, sponsor or agency channel documented; for this first show, access for a private individual was virtually impossible.