The 2026 rollout of the Dioriviera collection, the first edition designed by Jonathan Anderson (motifs inspired by Christian Bérard, pop-ups themed around sailboats/gozzo). Saint-Tropez is among the 19 worldwide destinations of the 2026 rollout according to WWD. The partnership with the Shellona beach has been documented since 2023, but the Shellona website does not yet mention Dior for 2026.
Line-up : Dior (creative direction Jonathan Anderson); jet-set clientele and models of the Riviera circuit
Book a sun lounger or table via SevenRooms on shellona.com, tel +33 (0)4 94 43 87 34, email pampelonne@shellonabeach.com. Check on Instagram @shellona_sttropez or dior.com that the Dioriviera 2026 pop-up is indeed installed at Shellona before heading there. Hotel concierge service recommended in August.