Gucci celebrates the 60th anniversary of the Flora motif — created in 1966 for Princess Grace — by dressing the exclusive La Rose des Vents beach club (only 36 loungers): scalloped parasols, printed loungers, personalised towels, a floral installation by Belgian artist Mark Colle and an exclusive collection to shop.
Takeover co-signed by the House of Gucci and the beach club-restaurant La Rose des Vents (Larvotto beach, Monaco), from May to October 2026, celebrating the 60th anniversary of the Flora motif created in 1966 for Princess Grace.
No ticket or invitation: commercial access open to the public by reservation. Capacity is very limited, so you must book well in advance in August, by telephone (+377 99 90 64 40), email (info@larosedesvents.com) or via SevenRooms (sevenrooms.com/reservations/larosedesvent); going through the concierge of your Monégasque palace hotel improves your chances. Expect a sun-lounger rental / a minimum spend. Gucci Flora collection to shop on site and at the Gucci boutique in Monte-Carlo.