For the second year running, Jacquemus renews its takeover of the Monte-Carlo Beach with a completely reimagined look: a mint-blue, milky-white and black palette inspired by the Mediterranean beach clubs of the 1950s (rather than the banana yellow of 2025), with two Jacquemus boutiques on site and co-branded pieces. Confirmed by WWD, NUVO and Forbes.
Line-up : Monégasque and fashion clientele; heavy Instagram/fashion-press coverage
Book beach/pool access or a table at the Monte-Carlo Beach through the Société des Bains de Mer (montecarlosbm.com); priority access for hotel guests.