A Swatch pop-up in the heart of Saint-Tropez, conceived as a 'contemporary Mediterranean stopover': herringbone parquet, red/navy blue/yellow stripes evoking Saint-Tropez beach cabins and parasols, undulating walls inspired by the waves. Seasonal collections, artistic collaborations and a wall dedicated to the OMEGA x Swatch and Blancpain x Swatch collaborations. A mainstream watchmaking activation that complements the village's high-end offering.
Line-up : Swatch Group (Swatch brands, OMEGA and Blancpain collaborations)
Free entry during opening hours; direct purchase in-store.