Grand reopening of the Maison Margiela fragrance flagship in Omotesando: the world's first rollout of the new immersive retail concept inspired by a Parisian apartment and the Artisanal philosophy, with an Atelier bottle-personalisation service. Confirmed by the official press release from L'Oréal Japan (PR Times) and the Japanese fashion press (WWD Japan, Fashionsnap).
Line-up : Maison Margiela (Parisian house), Maison Margiela Fragrances (L'Oréal Luxe)
Boutique open to the public 11am-8pm from 16 July; opening offer: an exclusive tote bag for the first 200 customers spending 24,000 yen or more (incl. tax)